Why Choose Us

ABP Ireland has a proven track record in providing and managing total beef solutions for our foodservice distribution partners throughout Europe.

Irish Nature is our premium export range which encompasses all the elements necessary to drive sales in a consistent a strategic manner.

Foodservice product categories:

  • Carefully matured vac-pac primal cuts.
  • Portion controlled steaks.
  • Select beef mince
  • Fresh & frozen Diced beef
  • Fresh & frozen beef trimmings
  • Fresh & frozen Burgers

In addition to this comprehensive product list. Each Irish Nature distribution partner is allocated a dedicated ABP Ireland factory along with a local account management team based in the destination country. Our account managers are always on hand to provide sales support, marketing collateral and to arrange promotional activities which will drive brand sales. We carefully measure and manage each account utilising monthly sales reviews to ensure steady growth.

Why choose Irish Nature in Foodservice?

  • Irelands longest established premium grass-fed beef brand.
  • A comprehensive range of Ultra-Tenderâ„¢ products.
  • A dedicated account management team.
  • Training & education programmes for distributor’s sales staff.
  • Marketing collateral encompassing on-line, print, & events.
  • On-Going Promotional Activities in destination countries.